John Deere Sponsor of 2010 Alltech FEI World Equestrian Games
Edited Press Release

John Deere is the “Official Equipment Sponsor” of the 2010 Alltech FEI World Equestrian Games, announced November 21, by the World Games 2010 Foundation.  The Games will be held September 25-October 10, 2010 in Lexington, Kentucky.

As a partner for the 2010 World Equestrian Games and long-time supporter of the global equine community, John Deere provides a number of products for both the professional and enthusiast.  These innovations make work more efficient, keeping the welfare of horses at the forefront with quality products that are safe and take all considerations of these animals into account.

In preparation for the Games, John Deere will also support many pre-event elements and serve as the title sponsor of the Reining competition during the 2010 Games.

At a meeting of the Fédération Equestre Internationale (FEI) in Buenos Aires, Argentina, on Friday, Chairperson, Her Royal Highness Princess Haya Bint Al Hussein of Jordan commented on the new partnership.

“On behalf of the Fédération Equestre Internationale, we are pleased to have John Deere partnering with our sport as the official equipment provider of the 2010 FEI Alltech World Equestrian Games.”

“John Deere employees and dealers continue to be mindful of the commitment to serving global communities and the society at large,” said James Field, President of John Deere Worldwide Commercial & Consumer Equipment Division.  “The Games’ tradition of uniting communities across the globe, honoring achievement, and serving as guardians of the sport is a tradition that John Deere is proud to support.”

John Deere becomes the latest top name brand corporate sponsor of the 2010 Games.

“Our goal has always been to partner with the top global brands in each sponsorship category,” said John Long, Chairman of the World Games 2010 Foundation and CEO, United States Equestrian Federation. “Having the strength of the John Deere brand behind our event is tremendously exciting for us.”

In addition to the 2010 World Equestrian Games, John Deere is partner to multiple equine industry associations and events including the American Quarter Horse Association, Breeders’ Cup and National Thoroughbred Racing Association.

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the FEI, and are held every four years.  The Games have never before been held outside of Europe; nor have all eight disciplines competed at a single site—both firsts that will be achieved at the Kentucky Horse Park.

John Deere has been an AQHA Corporate Partner since 2003 and is the official tractor and farm equipment manufacturer of the Association. All qualified AQHA members may save as much as 23 percent on select John Deere equipment through AQHA Members Plus. From tractors and loaders to mowing equipment and utility vehicles all at low discount pricing, John Deere has what you’re looking for – for your horse operation.   

John Deere (Deere & Company - NYSE: DE) is the world's leading provider of advanced products and services for agriculture and forestry and a major provider of advanced products and services for construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment.  Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe.

Source: www.aqha.com